PRICING // PATTERNS

Ten pricing layouts. When to use each.

Browse rendered examples. Each one notes when it fits and what to watch out for. Copy the HTML.

PATTERN 01

Single tier

When there's one product, one price. Newsletters, simple tools, one-time purchases.

Watch: Visitors look for tiers and feel something is missing. Add a clear "what you get" list to fill the gap.
Standard
$29 / month
Everything you need.
  • All features
  • Unlimited usage
  • Email support
  • Lifetime updates
Get started 
<div class="tier">
  <div class="tier-name">Standard</div>
  <div class="tier-price">$29<span class="per"> / month</span></div>
  <div class="tier-desc">Everything you need.</div>
  <ul class="tier-features">
    <li>All features</li>
    <li>Unlimited usage</li>
    <li>Email support</li>
  </ul>
  <a class="tier-cta" href="#">Get started</a>
</div>
PATTERN 02

Two tier (free + paid)

When you have a free tier that's enough to evaluate the product and a paid tier that unlocks the rest.

Watch: The free tier needs to be useful. If it's a 5-call demo, visitors leave thinking the paid tier doesn't work either.
Free
$0
For trying things out.
  • 5 projects
  • Public sharing
  • Community support
Sign up free
Pro
$19 / month
For active builders.
  • Unlimited projects
  • Private projects
  • Email support
  • Custom domains
Start trial
PATTERN 03

Three tier with featured badge

Most common SaaS pattern. The middle plan is highlighted as "Most popular" to anchor decision-making.

Watch: Only highlight the middle plan if it actually IS the most popular. Otherwise the manipulation reads as such.
Starter
$9 / mo
  • 1 user
  • 10 projects
  • Basic support
Choose
Pro
$29 / mo
  • 5 users
  • Unlimited projects
  • Priority support
  • API access
Choose
Team
$99 / mo
  • 20 users
  • SSO
  • SLA
  • Dedicated support
Choose
PATTERN 04

Annual/monthly toggle

When you want to push annual billing without hiding monthly. The discount is real and visible.

Watch: Show both prices unambiguously. If a visitor sees "$10/mo" and signs up expecting monthly billing, then sees a $120 charge, you have a chargeback.
Hobby
$10 / month
  • Personal use
  • 5 projects
Start
Pro
$25 / month
  • Commercial use
  • Unlimited projects
  • Priority support
Start
PATTERN 05

Per-seat with quantity input

For team tools. Lets buyers self-quote without contacting sales.

Watch: Make sure the math is shown. Just an input and a button is opaque; show the calculation.
x $12 / seat / month = $60 / month
PATTERN 06

Feature comparison table

When plans differ in capability rather than just usage limits. Lets users find the cheapest plan that has what they need.

Watch: Don't list every feature; list the ones that differentiate. A 50-row table is unreadable.
FeatureFreeProTeam
Projects3UnlimitedUnlimited
Custom domainNoYesYes
API accessNoYesYes
SSO/SAMLNoNoYes
Audit logNoNoYes
SupportCommunityEmailSlack channel
PATTERN 07

Tiered + usage-based add-ons

For products with a base subscription plus consumption (API calls, storage, bandwidth).

Watch: Be explicit about what counts as overage and how it's charged. Surprise overage bills create chargebacks.
Pro
$29 / mo + usage
  • Includes 100k API calls/mo
  • Includes 10 GB storage
  • $0.001 per additional API call
  • $0.10 per additional GB
Start
Scale
$199 / mo + usage
  • Includes 5M API calls/mo
  • Includes 500 GB storage
  • $0.0005 per additional API call
  • $0.05 per additional GB
Start
PATTERN 08

Pay what you want

For indie products, educational content, community-supported tools. Trades revenue per user for goodwill and reach.

Watch: Set a sensible minimum (often $0, sometimes a few dollars). Suggest typical amounts but don't shame people who pay less.
$15
FreeSuggested $15$50
Buy
PATTERN 09

Enterprise: contact-only

For plans that genuinely require a sales call (custom contracts, procurement, integrations).

Watch: Hide pricing only when you have to. If your "Enterprise" plan is just Pro with SSO, publish the price. Hidden pricing for sub-$10k tools reads as untrustworthy.
Enterprise
For organizations with 100+ users, custom security requirements, or specific integrations.
Talk to sales
Plans start at $5,000/year. Most contracts close in 2-3 weeks.
PATTERN 10

Free + paid (no tiers)

When the paid version covers every use case and the free tier is the trial. Less choice, faster decision.

Watch: This works when the paid version is genuinely simple ("$10/mo, everything"). If you need "everything for solo, more for team," go to two tiers.
Free
$0
Try it. No credit card.
  • Limit: 50 actions / month
  • All features
Sign up
Paid
$10 / month
Unlimited everything.
  • Unlimited actions
  • All features
  • Email support
Subscribe